By gaining visibility from over 20,000 referral schemes for big and small brands, we've gained unique insights into what works and what doesn't. Referral schemes often disappoint due to:
- Immense sharing friction by your customers (i.e. how, where, and with whom to share). “Lack of knowledge”
- Bad timing - The unlikely coincidence that a referred person has purchase intent when a referral message is received.
- Digital ADHD - With over 70,000 thoughts per day, supportive voices are often unheard. “I was meant to send someone a referral link…”
- Decision fatigue - Many schemes pester customers to spam their friends with referral invites. “I don't want to share yet another Tesla referral.”
- The Referral Paradox - With over 1 million active referral schemes globally, it's too much to expect customers to share YOUR brand's link each time.